Turning interest into sales: Tech education firm in Jordan makes gains with WEIDE support

Thelal Shamaileh, the founder of Easy Robot Kit in Jordan, traces in this interview the journey of expanding her education technology business specializing in robotics and technology education with the support of the Women Exporters in the Digital Economy (WEIDE) Fund.

What inspired you to start Easy Robot Kit, and what is the vision behind the business?

I am an electrical engineer, and my path into entrepreneurship started with a question: "How can we make technology education accessible to children and communities that are often far from these opportunities?"

I started Easy Robot Kit in 2018 in a small community in Karak, Jordan, after seeing a growing gap between the rapid technological development happening globally and what children and young people were experiencing within the education sector locally.

From the beginning, I wanted Easy Robot Kit to be more than a training business. I wanted to use technology as a tool for impact: helping children learn robotics, programming, AI, innovation and invention; encouraging them to create solutions for challenges in their schools and communities; and creating opportunities for women and young people to work and develop skills in technology and education.

At Easy Robot Kit, we develop hands-on educational technology products and robotics kits that encourage children to build, experiment, invent and solve problems. Our goal is to help young learners move from being consumers of technology to becoming creators and innovators who can use technology to develop solutions for challenges in their schools and communities.

Starting from outside the capital also shaped my entrepreneurial journey. It showed me that innovation does not have to start in a major city. Today, we are growing from this local beginning towards serving schools, teachers, children and young people across Jordan and increasingly across the Arab region through our training programmes, educational technology products, robotics kits and digital services.

What was one of the biggest challenges you were facing before you joined the WEIDE programme?

One of my biggest challenges was converting strong interest in my training programmes into actual sales. Through WEIDE's training and mentoring, I began using educational content more strategically-not simply to promote courses, but to demonstrate expertise, build trust and create a stronger connection with potential customers. We also worked on improving the customer journey, including providing trusted payment solutions.

What results have you seen since applying what you learned through the programme?

The results have been significant. My personal social media community grew from around 2,000 followers in March 2026 to approximately 176,000 today. I intentionally developed my personal platforms to become a trusted educational voice in technology and AI, using them to share practical educational content, communicate directly with teachers and our target audiences, demonstrate our expertise, and introduce people to Easy Robot Kit programmes and services.

This visibility has allowed me to market programmes organically and reach new audiences. A recent training programme generated approximately JOD 1,300 in revenue, with educators joining from Jordan, Morocco, Egypt and other countries.

Beyond the numbers, what has changed most for you as an entrepreneur?

The biggest transformation has been in how I think about the future of Easy Robot Kit.

WEIDE helped me shift from asking, "How do I manage today's work?" to asking, "How do I build a company that can scale?"

What are your ambitions for Easy Robot Kit going forward?

I am revisiting our strategy, exploring partnerships and investment opportunities, and developing a scalable business model with a bigger ambition: to grow Easy Robot Kit from a locally rooted Jordanian business into an Arab EdTech company with a global presence-empowering the next generation not only to learn technology, but to use it to invent, innovate and create solutions for their communities.

We started from Karak, but our market-and our impact-does not have to end there.

About the WEIDE Fund

Launched in 2024 by the WTO Secretariat and the International Trade Centre (ITC), the WEIDE Fund addresses persistent barriers faced by women entrepreneurs in accessing finance, digital tools and global trade opportunities. The Fund is supported by the United Arab Emirates, the FIFA World Cup Qatar 2022™ Legacy Fund and the Kingdom of Bahrain. It is currently being implemented in four countries in partnership with four business support organizations: ProDominicana, the Jordan Enterprise Development Corporation (JEDCO), the Mongolian National Chamber of Commerce and Industry (MNCCI) and the Nigerian Export Promotion Council (NEPC).